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Watteredge Brand Transitioning to Southwire - Introducing the Southwire Avon Lake Plant

by wireworld on 03/31/2017 - 08:17 am

Tags: Acquisitions, Press Releases

Since 1949, Watteredge, LLC has been developed a legacy for providing focused customer service and quality products. The company has provided essential engineered products for a wide variety of industries including Energy, Automotive, Chemical Processing, Transit, Power Generation, and more.

In 2012, the company was acquired by Coleman Cable, and, in 2014, by Southwire Company, LLC. As part of Southwire Company, the 75,000 square foot facility located just outside Cleveland, Ohio continued to be a trusted manufacturer of battery and custom bus bar copper connectors, high current DC switches, laminated shunts, air cooled cables, and a variety of custom engineered products.

In 2017, as we continue to look at ways to optimize our sales channels and broaden our product offerings to better service our customers, we have started the process of integrating the Watteredge, LLC brand into Southwire Company, LLC. Since the acquisition, Watteredge has continued to operate as a separate company. As we looked for ways to enhance our value proposition within our existing channels, we realized that many of the Watteredge products fall into a number of markets Southwire currently serves. By integrating the Watteredge products under the Southwire name, we can sell across our markets more effectively, diversify into new markets and provide more value to our customers.