The recent concurrent staging of wire South America 2017, International Wire and Cable Trade Fair and TUBOTECH  2017, International Trade Fair for Tubes & Pipes, Vales, Pumps, Fittings and Components, recorded a visitor increase: 12,000  trade visitors came to the Sao Paulo Expo Exhibition & Convention Center in Brazil. 

The reserved investment approach during the past years seems to be over – interest in investing in Brazil and the rest of South American market is rising and boosting prospects for good post-show business. Nevertheless, some companies were unsure and did not participate in the two trade fairs this year - a fact reflected by the exhibitor numbers.   

Leading up to the expected economic upswing, 116 companies from 22 countries presented their technological innovations at wire South America while 67 exhibitors from 10 nations showcased their products at TUBOTECH. 

For the second time, a national pavilion with 15 German companies presenting their products was organized in the wire and cable segment. In addition, wire South America featured country group exhibits from Italy and Austria.  

A total of 95% of the trade visitors came from Brazil, 5% from South and Central American countries such as Argentina, Bolivia, Chile, Columbia, Paraguay, Mexico, Peru and Uruguay as well as from Canada, China and India. European visitors travelled from Germany, Spain, Italy, Sweden and Turkey. 

The visitors were primarily from the oil, gas, automotive, construction, metal construction and mining industry. 

Messe Düsseldorf has already cooperated with its international partners for many years and together with CIPA Fiera Milano Brazil continuously works on the success of both trade fairs. wire South America was again supported by the international associations IWMA – International Wire & Machinery Association, IWCEA – International Wire & Cable Exhibitors Association, WCISA – Wire and Cable Industry Suppliers Association (U.S.) and ACIMAF – Italian Wire Machinery Manufacturers Association. TUBOTECH had conceptual and expert support from ITA – International Tube Association – and the Brazilian professional association ABITAM – Associação Brasileira da Indústria de Tubos e Accesórios de Metal. 

The metal trade fair duo will be held again from October 1 – 3, 2019 at the Sao Paulo Expo Exhibition & Convention Center – this time in the new exhibition hall 1. For further information on visiting or exhibiting at wire South America 2019 or TUBOTECH 2019, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]; Visit our web sites, and; Follow us on twitter at